Was kann ich essen?

How 'Was kann ich essen?' Hit #1 on the Android Charts With Viral Superscale Ads

Was kann ich essen? used Superscale to boost organic growth on TikTok and Instagram, producing 70+ AI-generated UGC ads in just three weeks. The small three-person team achieved over 7M views on Instagram, alone on TikTok 10M views, +80K likes, and a 3x increase in daily app signups. They reached #1 in Germany’s “Food & Drink” category with Superscale content, all while cutting production time to minutes.

3x

Revenue increase within a week

3x

Daily Sign Ups

#1

Android Charts Food & Drink

superscale-vs-acads

About Was kann ich essen?

Was kann ich essen? is a smart recipe app, part of NatiMate GmbH, designed to help users cook with ingredients currently for sale at German supermarkets. The AI-powered platform lets users save recipes directly from social media and highlights which ingredients are currently on offer - combining weekly deals with personalized recipe organization.

"The video generated millions of views and brought in a few thousand euros in extra revenue within just a week. And since the ideation and creation took me minutes, not days, I’d say that’s a pretty great return on my time investment!"

Julius Co-Founder, NatiMate (Was kann ich essen?)

"The video generated millions of views and brought in a few thousand euros in extra revenue within just a week. And since the ideation and creation took me minutes, not days, I’d say that’s a pretty great return on my time investment!"

Julius Co-Founder, NatiMate (Was kann ich essen?)

The challenge

With only a three-person team, content production quickly became a bottleneck. The app had launched just a few months earlier (in March 2025), and like many early-stage teams, they faced the dual challenge of scaling fast while managing limited resources. Maintaining a consistent social media presence was essential for awareness; yet not everyone felt comfortable being in front of the camera.

With a tight budget, creating UGC content in-house was the most accessible option, but it came with its own limitations in volume, variety, and creative freedom. The team needed a way to produce more engaging, testable assets without adding headcount or compromising authenticity.

How they used Superscale

The team uses Superscale primarily for organic content on TikTok and Instagram, combining strong hooks with quick product demos. Each creative follows a similar structure but features different characters tailored specifically to the German market.

In just three weeks, they produced over 70 ads directly within Superscale, publishing consistently across TikTok and Instagram. By iterating around proven hooks, they built trust and relatability through familiar, everyday moments and authentic storytelling.

superscale-product
superscale-product

Was kann ich essen? Reached >77k overall likes — achieved with Superscale

Each new creative built on what already worked, reinforcing social proof and audience connection while maintaining a steady posting rhythm their small team could sustain. Superscale enabled them to test variations fast, learn what resonated, and stay visible with minimal production effort.

Organic Creative

Hook + Demo - Organic Content

A striking hook and silent reveal subtly teased the app, driving thousands of saves and comments asking for the app’s name.

Metrics

xx

xx

+37% Thumbstop ratio

Organic Creative

Hook + Demo - Organic Content

A striking hook and silent reveal subtly teased the app, driving thousands of saves and comments asking for the app’s name.

Metrics

xx

xx

+37% Thumbstop ratio

Organic Creative

Hook + Demo - Organic Content

A striking hook and flawless “how-to” demo seamlessly featured the app by name, generating thousands of likes and strong engagement.

Metrics

2.4m

11k

Instagram

Organic Creative

Hook + Demo - Organic Content

A striking hook and flawless “how-to” demo seamlessly featured the app by name, generating thousands of likes and strong engagement.

Metrics

2.4m

11k

Instagram

Results achieved with Superscale

By replacing traditional creator-based content with AI-generated UGC ads, Was kann ich essen? unlocked a new level of content scalability and creative freedom.

While paid ad testing is still in early stages, the team has already seen outstanding results organically.

Key Results:

  • >17M Views on Instagram and TikTok

  • >2M Views on a single IG UGC-style hook + product demo video

  • 80k likes on TikTok alone

  • Generated 3x additional revenue within a single week

  • 3x increased Daily app signups during the viral period

  • Reached #1 in the “Food & Drink” category on Android

superscale-product
superscale-product

With a lean team of just three people, the ability to ideate and produce engaging, high-performing UGC videos in minimal time has been a major unlock; enabling performance at scale, on-brand, and creator-free.

400k

700

367k

1.4k

191k

670

The fastest way to create winning ads.

The fastest way to create winning ads.

The fastest way to create winning ads.

FAQ

Get answers to the most asked questions

How do I get started with Superscale?

You can start right away without any setup. Just prompt what you’d like to do; whether it’s analyzing competitors, benchmarking ads, or creating new creatives.

Every user receives 500 free credits to explore the platform. After that, you can activate a 3-day free trial before choosing a plan, starting at $49 per month.

What is Superscale and how does it work?

With Superscale, you get a specialized AI agent designed to scale your social marketing and create winning ads in minutes, not weeks. The agent analyzes trending formats, identifies top-performing ads, benchmarks competitors and their active campaigns, and helps you generate new creatives instantly. From a single prompt, it can create, iterate, replicate, or recreate ads, allowing you to scale testing and launch high-performing campaigns faster.

Do I need prior marketing experience to achieve great results with Superscale?

Superscale is designed for both experienced marketers and beginners.
The AI agent handles everything end-to-end—from analysis and benchmarking to reporting and copywriting, all works for paid and organic content. By connecting to your Meta Ads account, Superscale automatically gathers the data needed to generate new campaigns, iterate on winning ads, and identify or pause underperforming creatives.

This enables marketers to test and scale faster, while giving founders and business owners the tools to run effective ads without wasting budget.



Who can benefit from using Superscale?

Superscale is built for anyone creating marketing content or running paid ads, and for those who’ve always wanted to do marketing but never had the time, team, or expertise. This includes performance marketers, marketing-led founders, solo businesses, and teams across mobile apps, e-commerce, and SaaS.

Whether you’re producing organic social content or running paid campaigns on platforms like Meta or TikTok, Superscale helps you analyze what works, generate ideas, and create ad or content variations in minutes, allowing marketers to test and scale faster while enabling founders and small businesses to finally run effective marketing.

What types of ad formats can I create with Superscale?

Superscale enables you to create high-performing AI ad formats based on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (such as mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads that combine strong visual hooks with b-roll.

You can either let the Agent generate ads for you or create them yourself.

All formats are optimized for performance channels like Meta and TikTok, helping you test, iterate, and scale winning creatives faster.

Can I use Superscale-generated content for commercial purposes?

Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.

Can I customize and edit AI-generated ads and content?

Yes. Superscale gives you full control over your AI-generated ads. You can simply tell the Agent what you’d like to change, and it will update scripts, scenes, or creative details for you instantly. You can also refine ads with short prompts, regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume.

AI handles the heavy lifting, while you stay in control of the creative direction and final output.

Which languages can Superscale AI characters speak in AI UGC videos?

Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.

Which AI models does Superscale use?

We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.

Can I create marketing campaigns for multiple products within my brand?

Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.

FAQ

Get answers to the most asked questions

How do I get started with Superscale?

You can start right away without any setup. Just prompt what you’d like to do; whether it’s analyzing competitors, benchmarking ads, or creating new creatives.

Every user receives 500 free credits to explore the platform. After that, you can activate a 3-day free trial before choosing a plan, starting at $49 per month.

What is Superscale and how does it work?

With Superscale, you get a specialized AI agent designed to scale your social marketing and create winning ads in minutes, not weeks. The agent analyzes trending formats, identifies top-performing ads, benchmarks competitors and their active campaigns, and helps you generate new creatives instantly. From a single prompt, it can create, iterate, replicate, or recreate ads, allowing you to scale testing and launch high-performing campaigns faster.

Do I need prior marketing experience to achieve great results with Superscale?

Superscale is designed for both experienced marketers and beginners.
The AI agent handles everything end-to-end—from analysis and benchmarking to reporting and copywriting, all works for paid and organic content. By connecting to your Meta Ads account, Superscale automatically gathers the data needed to generate new campaigns, iterate on winning ads, and identify or pause underperforming creatives.

This enables marketers to test and scale faster, while giving founders and business owners the tools to run effective ads without wasting budget.



Who can benefit from using Superscale?

Superscale is built for anyone creating marketing content or running paid ads, and for those who’ve always wanted to do marketing but never had the time, team, or expertise. This includes performance marketers, marketing-led founders, solo businesses, and teams across mobile apps, e-commerce, and SaaS.

Whether you’re producing organic social content or running paid campaigns on platforms like Meta or TikTok, Superscale helps you analyze what works, generate ideas, and create ad or content variations in minutes, allowing marketers to test and scale faster while enabling founders and small businesses to finally run effective marketing.

What types of ad formats can I create with Superscale?

Superscale enables you to create high-performing AI ad formats based on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (such as mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads that combine strong visual hooks with b-roll.

You can either let the Agent generate ads for you or create them yourself.

All formats are optimized for performance channels like Meta and TikTok, helping you test, iterate, and scale winning creatives faster.

Can I use Superscale-generated content for commercial purposes?

Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.

Can I customize and edit AI-generated ads and content?

Yes. Superscale gives you full control over your AI-generated ads. You can simply tell the Agent what you’d like to change, and it will update scripts, scenes, or creative details for you instantly. You can also refine ads with short prompts, regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume.

AI handles the heavy lifting, while you stay in control of the creative direction and final output.

Which languages can Superscale AI characters speak in AI UGC videos?

Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.

Which AI models does Superscale use?

We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.

Can I create marketing campaigns for multiple products within my brand?

Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.

FAQ

Get answers to the most asked questions

How do I get started with Superscale?

You can start right away without any setup. Just prompt what you’d like to do; whether it’s analyzing competitors, benchmarking ads, or creating new creatives.

Every user receives 500 free credits to explore the platform. After that, you can activate a 3-day free trial before choosing a plan, starting at $49 per month.

What is Superscale and how does it work?

With Superscale, you get a specialized AI agent designed to scale your social marketing and create winning ads in minutes, not weeks. The agent analyzes trending formats, identifies top-performing ads, benchmarks competitors and their active campaigns, and helps you generate new creatives instantly. From a single prompt, it can create, iterate, replicate, or recreate ads, allowing you to scale testing and launch high-performing campaigns faster.

Do I need prior marketing experience to achieve great results with Superscale?

Superscale is designed for both experienced marketers and beginners.
The AI agent handles everything end-to-end—from analysis and benchmarking to reporting and copywriting, all works for paid and organic content. By connecting to your Meta Ads account, Superscale automatically gathers the data needed to generate new campaigns, iterate on winning ads, and identify or pause underperforming creatives.

This enables marketers to test and scale faster, while giving founders and business owners the tools to run effective ads without wasting budget.



Who can benefit from using Superscale?

Superscale is built for anyone creating marketing content or running paid ads, and for those who’ve always wanted to do marketing but never had the time, team, or expertise. This includes performance marketers, marketing-led founders, solo businesses, and teams across mobile apps, e-commerce, and SaaS.

Whether you’re producing organic social content or running paid campaigns on platforms like Meta or TikTok, Superscale helps you analyze what works, generate ideas, and create ad or content variations in minutes, allowing marketers to test and scale faster while enabling founders and small businesses to finally run effective marketing.

What types of ad formats can I create with Superscale?

Superscale enables you to create high-performing AI ad formats based on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (such as mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads that combine strong visual hooks with b-roll.

You can either let the Agent generate ads for you or create them yourself.

All formats are optimized for performance channels like Meta and TikTok, helping you test, iterate, and scale winning creatives faster.

Can I use Superscale-generated content for commercial purposes?

Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.

Can I customize and edit AI-generated ads and content?

Yes. Superscale gives you full control over your AI-generated ads. You can simply tell the Agent what you’d like to change, and it will update scripts, scenes, or creative details for you instantly. You can also refine ads with short prompts, regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume.

AI handles the heavy lifting, while you stay in control of the creative direction and final output.

Which languages can Superscale AI characters speak in AI UGC videos?

Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.

Which AI models does Superscale use?

We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.

Can I create marketing campaigns for multiple products within my brand?

Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.