How 'Taxfix' increased CTR by up to 45% through high-velocity creative production

Taxfix used Superscale to transform their creative production and testing workflow across multiple markets. By enabling four teams across the UK, Spain, Germany, and Steuerbot to collaborate in a shared system, they produced 200+ ads across Meta, TikTok, and Google UAC, averaging more than 15 ads per week. Leveraging Superscale’s templates and agent outputs, rapid iteration capabilities, and AI-powered insights, the teams scaled creative experimentation, lowering CPA by over 20% while increasing CTR by up to 45%.

+45%

Click-Through Rate

+37%

Thumbstop Ratio

200+

Meta, TikTok, Google UAC Ads

superscale-vs-acads

About Taxfix

Taxfix is Europe’s leading AI-native financial platform for digital tax and accounting solutions, designed to make filing income and business tax returns simple, quick and accessible without needing tax knowledge. Under its brands Taxfix and Steuerbot, the platform offers AI-powered solutions for diverse needs: intuitive self-filing with a guided Q&A flow, a full-service option with certified tax advisors managing the entire process, and specialised financial services for the self-employed and SMEs. With offices in Berlin, Madrid, London, Fellbach, and Tallinn, Taxfix operates across Germany, the UK, and Spain.

"What convinced me wasn't the AI part - everyone's got an AI story right now. What convinced me was the output quality relative to the speed. We were able to generate creatives that performed on par with or better than other assets, at a fraction of the turnaround time. This is a new normal and allows us to do things that were not possible before."

Alexander Beresford, Chief Growth Officer at Taxfix

"What convinced me wasn't the AI part - everyone's got an AI story right now. What convinced me was the output quality relative to the speed. We were able to generate creatives that performed on par with or better than other assets, at a fraction of the turnaround time. This is a new normal and allows us to do things that were not possible before."

Alexander Beresford, Chief Growth Officer at Taxfix

The challenge

For Taxfix, creative testing is a central part of the growth engine and iterating on wins, reacting to trends, and producing fresh ideas at scale is critical. Taxfix needed a solution that would make creative iteration and the production of fresh ideas a core, repeatable capability - cutting the creative cycle from days to minutes.

How they used Superscale

The Taxfix team uses Superscale across all markets and products in the UK, Spain, and Germany. It serves as a shared creative system that enables all teams to operate independently but with shared capabilities and insights.

The key unlock was consolidating the entire creative workflow inside Superscale: from insights generation to the end-to-end production of new assets. Within weeks, the team produced hundreds of ads independently and inside the Superscale Agent.

The Agent supports the team as an additional creative strategist, copy writer, video producer, editor and designer: surfacing insights from platforms like Reddit, Meta, and TikTok, and translating them into testable ad concepts, refined scripts, storyboards, and finished assets.

superscale-product
superscale-product

Inside Superscale: How the Taxfix Team Uses Templates and the Agent

The Taxfix and Steuerbot team uses Superscale to create any type of video and static asset: using proven formats such as speaking characters and talking heads from Superscale's template library, and generating completely new ideas such as gamified product walk-throughs, animated statics, and Sora-inspired visuals.

Being able to generate multiple iterations of a winning static in minutes - or test bold new ideas without planning complex, expensive productions - unlocks new creative opportunities at scale. Using the Agent to generate insights, ideate, write scripts, and produce ads empowers everyone on the team to find new ideas and bring them to life instantly.

Winning Creative

Steuerbot DE - Paid TikTok Campaign

The team adopted the third-person storytelling format across Taxfix and Steuerbot for different customer personas and beat benchmarks across key metrics from thumbstop ratio to CPAs.

Metrics

-21% CPA

+37% Thumbstop ratio

Winning Creative

Steuerbot DE - Paid TikTok Campaign

The team adopted the third-person storytelling format across Taxfix and Steuerbot for different customer personas and beat benchmarks across key metrics from thumbstop ratio to CPAs.

Metrics

-21% CPA

+37% Thumbstop ratio

Winning Creative

Taxfix UK - Paid Meta Campaign

Taxfix wanted to apply learnings from the German market to the UK and was able to produce and launch the trending street-interview style format instantly - driving conversions during their most important time of the year.

Metrics

+45% CTR

80% Scaled creatives

Winning Creative

Taxfix UK - Paid Meta Campaign

Taxfix wanted to apply learnings from the German market to the UK and was able to produce and launch the trending street-interview style format instantly - driving conversions during their most important time of the year.

Metrics

+45% CTR

80% Scaled creatives

Winning Creative

Taxfix DE - Paid Meta Campaign

The Steuerbot team used a static, social proof–driven creative that mimicked a real Facebook discussion thread. This native-looking format significantly increased click-through rates.

Metrics

+39% CTR

-20% CPA

Winning Creative

Taxfix DE - Paid Meta Campaign

The Steuerbot team used a static, social proof–driven creative that mimicked a real Facebook discussion thread. This native-looking format significantly increased click-through rates.

Metrics

+39% CTR

-20% CPA

Results achieved with Superscale

By consolidating creative research, ideation, and production into a single end-to-end workflow, the Taxfix team unlocked a new level of creative velocity.

Key Results:

  • 200+ Meta, TikTok, and Google UAC ads produced using Superscale, averaging 15+ ads per week

  • Four teams enabled on a shared workflow across Taxfix UK, Taxfix Spain, Taxfix Germany, and Steuerbot

  • Multi-market creative testing at scale across three languages and different channels

  • Automated competitor and trend review process for constant insight generation

  • Faster iteration on proven concepts, powered by insights, templates, and rapid ad replication

  • Repeatable creative wins across videos and statics

superscale-product

Superscale enabled Taxfix to embed creative testing directly into its marketing engine - making speed, scale, and iteration a repeatable capability across teams and markets.

Taxfix UK

Taxfix DE

superscale-product

Steuerbot DE

The fastest way to create winning ads.

The fastest way to create winning ads.

The fastest way to create winning ads.

FAQ

Get answers to the most asked questions

How do I get started with Superscale?

You can start right away without any setup. Just prompt what you’d like to do; whether it’s analyzing competitors, benchmarking ads, or creating new creatives.

Every user receives 500 free credits to explore the platform. After that, you can activate a 3-day free trial before choosing a plan, starting at $49 per month.

What is Superscale and how does it work?

With Superscale, you get a specialized AI agent designed to scale your social marketing and create winning ads in minutes, not weeks. The agent analyzes trending formats, identifies top-performing ads, benchmarks competitors and their active campaigns, and helps you generate new creatives instantly. From a single prompt, it can create, iterate, replicate, or recreate ads, allowing you to scale testing and launch high-performing campaigns faster.

Do I need prior marketing experience to achieve great results with Superscale?

Superscale is designed for both experienced marketers and beginners.
The AI agent handles everything end-to-end—from analysis and benchmarking to reporting and copywriting, all works for paid and organic content. By connecting to your Meta Ads account, Superscale automatically gathers the data needed to generate new campaigns, iterate on winning ads, and identify or pause underperforming creatives.

This enables marketers to test and scale faster, while giving founders and business owners the tools to run effective ads without wasting budget.



Who can benefit from using Superscale?

Superscale is built for anyone creating marketing content or running paid ads, and for those who’ve always wanted to do marketing but never had the time, team, or expertise. This includes performance marketers, marketing-led founders, solo businesses, and teams across mobile apps, e-commerce, and SaaS.

Whether you’re producing organic social content or running paid campaigns on platforms like Meta or TikTok, Superscale helps you analyze what works, generate ideas, and create ad or content variations in minutes, allowing marketers to test and scale faster while enabling founders and small businesses to finally run effective marketing.

What types of ad formats can I create with Superscale?

Superscale enables you to create high-performing AI ad formats based on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (such as mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads that combine strong visual hooks with b-roll.

You can either let the Agent generate ads for you or create them yourself.

All formats are optimized for performance channels like Meta and TikTok, helping you test, iterate, and scale winning creatives faster.

Can I use Superscale-generated content for commercial purposes?

Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.

Can I customize and edit AI-generated ads and content?

Yes. Superscale gives you full control over your AI-generated ads. You can simply tell the Agent what you’d like to change, and it will update scripts, scenes, or creative details for you instantly. You can also refine ads with short prompts, regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume.

AI handles the heavy lifting, while you stay in control of the creative direction and final output.

Which languages can Superscale AI characters speak in AI UGC videos?

Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.

Which AI models does Superscale use?

We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.

Can I create marketing campaigns for multiple products within my brand?

Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.

FAQ

Get answers to the most asked questions

How do I get started with Superscale?

You can start right away without any setup. Just prompt what you’d like to do; whether it’s analyzing competitors, benchmarking ads, or creating new creatives.

Every user receives 500 free credits to explore the platform. After that, you can activate a 3-day free trial before choosing a plan, starting at $49 per month.

What is Superscale and how does it work?

With Superscale, you get a specialized AI agent designed to scale your social marketing and create winning ads in minutes, not weeks. The agent analyzes trending formats, identifies top-performing ads, benchmarks competitors and their active campaigns, and helps you generate new creatives instantly. From a single prompt, it can create, iterate, replicate, or recreate ads, allowing you to scale testing and launch high-performing campaigns faster.

Do I need prior marketing experience to achieve great results with Superscale?

Superscale is designed for both experienced marketers and beginners.
The AI agent handles everything end-to-end—from analysis and benchmarking to reporting and copywriting, all works for paid and organic content. By connecting to your Meta Ads account, Superscale automatically gathers the data needed to generate new campaigns, iterate on winning ads, and identify or pause underperforming creatives.

This enables marketers to test and scale faster, while giving founders and business owners the tools to run effective ads without wasting budget.



Who can benefit from using Superscale?

Superscale is built for anyone creating marketing content or running paid ads, and for those who’ve always wanted to do marketing but never had the time, team, or expertise. This includes performance marketers, marketing-led founders, solo businesses, and teams across mobile apps, e-commerce, and SaaS.

Whether you’re producing organic social content or running paid campaigns on platforms like Meta or TikTok, Superscale helps you analyze what works, generate ideas, and create ad or content variations in minutes, allowing marketers to test and scale faster while enabling founders and small businesses to finally run effective marketing.

What types of ad formats can I create with Superscale?

Superscale enables you to create high-performing AI ad formats based on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (such as mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads that combine strong visual hooks with b-roll.

You can either let the Agent generate ads for you or create them yourself.

All formats are optimized for performance channels like Meta and TikTok, helping you test, iterate, and scale winning creatives faster.

Can I use Superscale-generated content for commercial purposes?

Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.

Can I customize and edit AI-generated ads and content?

Yes. Superscale gives you full control over your AI-generated ads. You can simply tell the Agent what you’d like to change, and it will update scripts, scenes, or creative details for you instantly. You can also refine ads with short prompts, regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume.

AI handles the heavy lifting, while you stay in control of the creative direction and final output.

Which languages can Superscale AI characters speak in AI UGC videos?

Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.

Which AI models does Superscale use?

We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.

Can I create marketing campaigns for multiple products within my brand?

Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.

FAQ

Get answers to the most asked questions

How do I get started with Superscale?

You can start right away without any setup. Just prompt what you’d like to do; whether it’s analyzing competitors, benchmarking ads, or creating new creatives.

Every user receives 500 free credits to explore the platform. After that, you can activate a 3-day free trial before choosing a plan, starting at $49 per month.

What is Superscale and how does it work?

With Superscale, you get a specialized AI agent designed to scale your social marketing and create winning ads in minutes, not weeks. The agent analyzes trending formats, identifies top-performing ads, benchmarks competitors and their active campaigns, and helps you generate new creatives instantly. From a single prompt, it can create, iterate, replicate, or recreate ads, allowing you to scale testing and launch high-performing campaigns faster.

Do I need prior marketing experience to achieve great results with Superscale?

Superscale is designed for both experienced marketers and beginners.
The AI agent handles everything end-to-end—from analysis and benchmarking to reporting and copywriting, all works for paid and organic content. By connecting to your Meta Ads account, Superscale automatically gathers the data needed to generate new campaigns, iterate on winning ads, and identify or pause underperforming creatives.

This enables marketers to test and scale faster, while giving founders and business owners the tools to run effective ads without wasting budget.



Who can benefit from using Superscale?

Superscale is built for anyone creating marketing content or running paid ads, and for those who’ve always wanted to do marketing but never had the time, team, or expertise. This includes performance marketers, marketing-led founders, solo businesses, and teams across mobile apps, e-commerce, and SaaS.

Whether you’re producing organic social content or running paid campaigns on platforms like Meta or TikTok, Superscale helps you analyze what works, generate ideas, and create ad or content variations in minutes, allowing marketers to test and scale faster while enabling founders and small businesses to finally run effective marketing.

What types of ad formats can I create with Superscale?

Superscale enables you to create high-performing AI ad formats based on proven performance patterns. This includes speaking AI UGC video ads with realistic creators, product demo scenes (such as mobile app walkthroughs or product showcases), static ads and CTA screens, and multi-scene video ads that combine strong visual hooks with b-roll.

You can either let the Agent generate ads for you or create them yourself.

All formats are optimized for performance channels like Meta and TikTok, helping you test, iterate, and scale winning creatives faster.

Can I use Superscale-generated content for commercial purposes?

Yes, absolutely. All content created with Superscale is yours to use commercially without restrictions. Whether it's video ads, display creatives, or campaign copy, you have full commercial rights to use, modify, and profit from everything our AI generates for your business.

Can I customize and edit AI-generated ads and content?

Yes. Superscale gives you full control over your AI-generated ads. You can simply tell the Agent what you’d like to change, and it will update scripts, scenes, or creative details for you instantly. You can also refine ads with short prompts, regenerate scenes, or fine-tune everything manually in the built-in editor, including captions, music, scene order, pacing, and volume.

AI handles the heavy lifting, while you stay in control of the creative direction and final output.

Which languages can Superscale AI characters speak in AI UGC videos?

Superscale supports a wide range of languages for AI-generated UGC ads. Our characters can currently speak: English (US and UK), German, Spanish, French, Portuguese (Portugal and Brazil), Dutch, Italian, Swedish, Finnish, Romanian, Bulgarian, Greek, Polish, Czech, Slovak, Hungarian, Ukrainian, Russian, Danish, Norwegian, Turkish, Croatian, Slovenian, and Irish.
All voices are powered by best-in-class speech technology and paired with advanced lip-sync for realistic, native-sounding delivery. Our goal is not just to translate text but to ensure authentic tone, accent, and flow, so your ads feel natural and engaging in every market.

Which AI models does Superscale use?

We integrate multiple best-in-class AI models from various providers and automatically route tasks to whichever model performs best. If one model excels at text to video, that's what generates your video content. You always get the newest, most capable models without switching tools or managing different subscriptions.

Can I create marketing campaigns for multiple products within my brand?

Yes, Superscale can manage campaigns across your entire product portfolio. Based on your submitted URL, all of your products are automatically added to the platform. Our AI learns your brand voice and adapts messaging for each product while maintaining consistency, making it ideal for businesses with multiple offerings.